our approach

The campaign had the overall goal of achieving as many new registrations as possible to the UniDAYS platform. This was done through a physical activation (the ‘Grab Student Life by the Balls’ Ball Pit) that toured universities to promote UNiDays and weekly activities in the form of ‘Missions’ for SBAs to complete.

To further help SBAs achieve their targets, the inaugural ‘Campus Battle’ was introduced as a statewide competition wherein student groups, mainly clubs and societies, could win $2000 for their cohort.

The ball pit toured 14 universities across NSW and VIC, and the overall campaign led to 2,321 new registrations and over 6,000 students who entered the Ball Pit to receive a promotional gift.