STU Creators produced and executed a UGC campaign to create high-performing authentic Video Ads across TikTok and Instagram.

Creators produced authentic and educational content that built brand trust, enabled trial and down the path to purchase.

campaign objectives

The main campaign objectives were:

1. To build brand awareness of Plantur21

2. Showcase the benefits of the Nutri-caffeine shampoo and conditioner.

3. Produce UGC brand assets for Plantur21 to repurpose across their marketing channels.
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The UGC IG ads drove an engagement rate 20x higher than the platform average for beauty brands (0.3%).

plantur21 UGC
awareness campaign

STU Creators produced and executed a UGC campaign to create high-performing authentic Video Ads across TikTok and Instagram.

Creators produced authentic and educational content that built brand trust, enabled trial and down the path to purchase.

campaign objectives

LET'S CHAT!

Youth Marketing Australia

plantur21 UGC awareness campaign

STU Creators produced and executed a UGC campaign to create high-performing authentic Video Ads across TikTok and Instagram. Creators produced authentic and educational content that built brand trust, enabled trial and down the path to purchase.

campaign objectives

LET'S CHAT!

Youth Marketing Australia

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plantur21 UGC
awareness campaign

STU Creators produced and executed a UGC campaign to create high-performing authentic Video Ads across TikTok and Instagram.

Creators produced authentic and educational content that built brand trust, enabled trial and down the path to purchase.