The main objective of the campaign was to increase Kingpin's visibility among student clubs and societies and attract more student visitors to its venues.
The specific objectives of the campaign were:
1. To provide an exclusive offer to student clubs, groups, and societies.
2. The offer was to be promoted through SBA’s to increase Kingpin's visibility on campus and social media.
3. Driving awareness among clubs and societies of group deals, and facilitating group bookings.