Another branch of the Deliveroo Campaign that proved a successful contribution to the overall campaign was the addition of on-the-ground activations at major universities in key cities across NSW and VIC.

We selected to target areas where Deliveroo presented an overwhelming presence. The objectives of this particular section of the campaign was to serve as a face-to-face point of contact to engage potential new riders and promote the key message of Earn Around Your Studies.

our approach

Activities were held on-campus during early semester activities and orientations at the University of Sydney, Deakin University; Warun Ponds, Monash University; Clayton Campus and Melbourne Central.

Incentives such as $20 food vouchers and Deliveroo merchandise at the time of signup. This provided us with a face-to-face avenue to inform students of the $250 bonus they could receive after 10 successful deliveries as a new sign up.

These campus visits resulted in 582 expressions of interest.

DELIVEROO AUSTRALIA’S
NEW RIDE SIGN-UP INITIATIVE:
physical

our approach

LET'S CHAT!

Youth Marketing Australia

DELIVEROO AUSTRALIA’SNEW RIDE SIGN-UP INITIATIVE:physical

our approach

LET'S CHAT!

Youth Marketing Australia

Newsletter

subscribe

DELIVEROO AUSTRALIA’S
NEW RIDE SIGN-UP INITIATIVE:
physical