Influencers were engaged to create posts that focused on three key messages; Earn Around Your Studies, Get to Know Your Area and Flexible Hours. Each of the four influencers’ videos featured front-facing camera address, delivery action shots, local lifestyle, and the use of the in-app interface to resonate with followers.
The 12 influencer posts from this campaign, we were able to achieve 767,444 impressions and a social reach of 338,449*.
This resulted in 11,710 click throughs and drove 5635 new applicants to the Deliveroo website.
*Data comes as a result of boosting