The modern marketer needs to constantly stay on top of their game. This is why we have curated day two of YMA to revolve around your personal and professional development.
Join us for strategy workshops, roundtable discussions and thoughtfully designed networking activities.
Hear from brands including Step Change, General Assembly, 5Why and Growth Tank as they provide an insight into the world of Millennials and Gen Z. See below for more details.
Only 100 spaces available!
9:00 - 9:30 AM
Step Change: Stump the Strategist
Step Change are a marketing led strategic consultancy. They draw on tools from strategy, marketing, consumer behaviour and behavioural economics to find real leverage for business growth.
In the first session, challenge the award-winning speakers from Step Change with your trickiest business, marketing and strategy questions live on stage - all answered in just 9 minutes!
Presented by the experts from Step Change - Ashton Bishop, Jeff Cooper, and David Siegel.
9:30 - 12:40 PM
Step Change: Invisible Marketing
Invisible Marketing is the messaging we don't see. It's the message that is received by the consumer, rather than your company. Step Change will explore and explain the behavioural economics that drive Invisible Marketing.
Presented by Step Change CEO Ashton Bishop.
12:40 - 1:30 PM
Lunch and networking
1:30 - 2:30 pM
General Assembly: Intro to Coding for Marketers
Why should everyone learn how to code? “Because it teaches you how to think.” - Steve Jobs
Are you a marketer, and you need to start getting your hands dirty with HTML? Are you a marketer who is finding the web developers you work with keep saying things that don't make any sense? Are you keen to get ahead with best practice web design but feel like you can't really even keep up? It's probably time you beefed up your understanding of coding to integrate it into your marketing skill set.
In this workshop, you'll:
Understand key web concepts like HTML and CSS.
Build up an arsenal of free and easy tools to help you solve code problems, prototype and communicate.
Increase your vocabulary and understanding of essential web coding principles.
Get some hands-on practice with techniques and know where to go to learn more.
Understanding coding will give you marketing superpowers. Bring your cape!
Presented by: Phillip Peet, Web Designer
2:30 - 2:50 PM
2:50 - 3:35 pM
5Why: How To Use Content Marketing For Millennials & Gen Z In 2019
Join Gordon, Founder of rising youth-publisher 5Why and a digital marketing consultant, as he takes you through an interactive workshop on how your brand can use content marketing for Millennials & Gen Z in 2019. You'll come out from this session with content ideas, easy ways to find topics worth creating content on, as well as finding out about what this youth audience is talking about - and how you can enter the conversation.
Growth Tank: Future Workforce
Understanding what motivates millennials and GenZ is the best way to manage them in the workplace.
This presentation will result in a top level understanding of the mindset of millennials and GenZ and the key motivational factors that are important to them. You will leave with actionable, top level strategies and tactics you as a manager (or future manager) can adopt to retain and engage your team.
Finally, we’ll talk through the motivations of team members leaving organisations and how this can be avoided.