9:00 - 9:30 AM
Step Change: Stump the Strategist
Step Change are a marketing led strategic consultancy. They draw on tools from strategy, marketing, consumer behaviour and behavioural economics to find real leverage for business growth.
In the first session, challenge the award-winning speakers from Step Change with your trickiest business, marketing and strategy questions live on stage - all answered in just 9 minutes!
9:30 - 12:40 PM
Step Change: Invisible Marketing
Invisible Marketing is the messaging we don't see. It's the message that is received by the consumer, rather than your company. Step Change will explore and explain the behavioural economics that drive Invisible Marketing.
Presented by the experts from Step Change - Ashton Bishop, Clare Rainbow, and Adrian Stewart.
12:40 - 1:30 PM
Lunch and networking
1:30 - 2:30 pM
General Assembly: Coding for Marketers
Why should everyone learn how to code? “Because it teaches you how to think.” - Steve Jobs
General Assembly's session will develop your understanding of coding and how it is relevant to integrate into your marketing skill set with a live coding demonstration.
This session will show you the basics of coding and give an overview of the programming languages which you can apply to develop your own websites and EDMs for your campaigns.
Come along to be introduced to an essential digital skill for the future of work and innovation. Marketers, it's probably time you learned how to code!
2:30 - 2:50 PM
2:50 - 3:35 pM
2:50 - 3:35 pM
How To Use Content Marketing For Millennials & Gen Z In 2019
Join Gordon, Founder of rising youth-publisher 5Why and a digital marketing consultant, as he takes you through an interactive workshop on how your brand can use content marketing for Millennials & Gen Z in 2019. You'll come out from this session with content ideas, easy ways to find topics worth creating content on, as well as finding out about what this youth audience is talking about - and how you can enter the conversation.
Growth Tank: Future Workforce
Understanding what motivates millennials and GenZ is the best way to manage them in the workplace.
This presentation will result in a top level understanding of the mindset of millennials and GenZ and the key motivational factors that are important to them. You will leave with actionable, top level strategies and tactics you as a manager (or future manager) can adopt to retain and engage your team.
Finally, we’ll talk through the motivations of team members leaving organisations and how this can be avoided.