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yma conference

WHY YOU SHOULD ATTEND:

Gain valuable insights - Attendees will have the opportunity to hear from experts in the field and learn about the latest trends and insights related to marketing to Gen Z.
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Connect with peers - The conference provides a great opportunity to network and connect with other marketing professionals who are also focused on reaching Gen Z.
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Get inspired - With engaging speakers, thought-provoking sessions, and creative activations, the conference is designed to spark inspiration and new ideas for your brand.
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Stay ahead of the curve - By attending the YMA Insights conference, you'll be able to stay on top of the latest developments in youth marketing, giving your brand a competitive edge.
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FIRST SPEAKERS ANNOUNCED
(many more TBC)

WHO ATTENDS

AGENDA

2023 speaker themes

DAY ONE

1. Social Media and Privacy: Understanding how Gen Z uses social media and how privacy concerns impact their behavior.


2. Influencer Culture: Exploring the role of influencers in shaping Gen Z's attitudes and preferences and how brands can tap into this trend.


3. Mental Health and Wellness: Examining the unique mental health challenges faced by Gen Z and how brands can support wellness through their marketing campaigns.
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4. Online Communities and Social Connection: Understanding how Gen Z uses online communities to connect with like-minded individuals and how brands can tap into this trend.
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5. Gaming and Esports: Examining the rising popularity of gaming and esports among Gen Z and how brands can leverage this trend to engage with this demographic.
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6. Creative Self-Expression: Understanding how GenZ expresses themselves creatively, including through music, art, and fashion, and how brands can align with this trend.
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7. Sustainability and Ethical Consumption: Examining the importance of sustainability and ethical consumption to Gen Z and how brands can incorporate these values into their marketing campaigns.
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8. Diversity and Representation: Understanding how GenZ values diversity and representation in media and advertising and how brands can effectively promote these values.
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9. Education and Learning: Examining GenZ's attitudes towards education and lifelong learning and how brands can create educational content and resources that resonate with this demographic.
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10. Future Aspirations: Exploring the hopes and aspirations of Gen Z and how brands can align with these values to build long-term loyalty and advocacy.

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DAY TWO

Professional Development: A day of professional development where attendees learn effective management strategies to take their skills to the next level.

We have curated an exceptional lineup of speakers who will inspire you to ignite new interests and achieve your project goals. This is an opportunity to enhance your professional skills and grow your career!
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previous attendees

previous attendees

REVIEWS FROM ATTENDEES
"Overall, truly a great event that has sparked changes in what we're doing in our business already.
Thank you!"
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- Brown Forman‍
"Thanks so much for organising an incredible conference, we really enjoyed ourselves and felt like there was a lot to take away. Looking forward to next years conference."
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- ASOS
Unreal event.
Inspiring speakers and epic sponsors! Thoroughly enjoyed the 2 day event"
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- OPTUS
"Overall an outstanding line up of speakers, with vast majority very charismatic, informative and engaging - well done!"
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- Rhipe
"Thanks for a great conference.
I found it really valuable and the presenters were very engaging and well practiced"
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- Lion
"The speakers were diverse and provided a great insight into the marketing strategies behind millennials. Thanks again!"
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- Samsonite

previous headline speakers

previous headline speakers

O WEEK WORLD / o week online

O WEEK WORLD

Meet 30,000+ students face-to-face at the biggest festival of 2023! 

Instead of attending several campuses in the same city, brands have asked for a cheaper or more effective method to promote themselves to Gen Z. 

As a result, O-Week World's team has made it a priority to hold one festival per state, in a centralised location.

learn more

A marketing channel that reaches more than 350K students through social media, email, and digital media.

GenZ are addicted to their screens. They are social media shoppers and love to be a few clicks away from a deal. Put your brand in their hands.

learn more

detailed service

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What is Business Marketing And Why Should You Care?

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier. All come together in one place. We have thousands of trusted partner agencies using us to help clients grow their businesses.

The world’s most forward-thinking companies are growing their business with us. With over 1,500 apps and a robust API, the Slack platform team works with partners and developers globally to build apps and integrations that streamline your work, automate mundane tasks.

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The Importance of Marketing For Your Business

Marketing Automation & Inbound Marketing

Gain Insight With Actionable, Real-time Analytics

Work together with our experienced team to brainstorm, plan, and strategize how you can improve your marketing. Together we’ll create automation workflows that solve problems unique to your business & save you time and address design concerns before sending.

Hurry, only 100 Spaces available!

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We are a youth marketing agency offering a full-service digital media solution to help brands reach Gen Z.

hello@youthmarketingaustralia.com +61 (0)2918 7879
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