The Apple Pencil & iPad Campaign aimed to build awareness and excitement around the Student Edge iPad Challenge by highlighting the benefits of note-taking and illustration on iPad with Apple Pencil.

The goal was to drive quality competition entries and increase awareness among higher-education students about how iPad and Apple Pencil can unleash their creativity and transform their learning.

our approach

Creative Storytelling: Engaged creators to provide authentic content highlighting "show us your best notes" or "illustrations" to promote the challenge and encourage entries.

Paid Media: Created authentic user-generated content turned into high-performing video ads with built-in targeting options to capture the audience's attention and maximize engagement.

apple pencil & ipad
student edge
challenge

our approach

LET'S CHAT!

Youth Marketing Australia

apple pencil & ipad student edge challenge

our approach

LET'S CHAT!

Youth Marketing Australia

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apple pencil & ipad
student edge
challenge