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we are
youth marketing australia

YMA is a student-focused marketing agency with over 19 years of experience.

We have created a marketplace that authentically and cost-effectively connects brands with young people, at scale.
It is our mission to help you reach Australia’s youth.

A SIMPLE FORMLA THAT WORKS

a simple formula that works

deep
understanding of GenZ
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DEVELOP
RELEVANT CAMPAIGNS
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UTILISE  
THE RIGHT CHANNELS
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A LASER
FOCUS ON RESULTS
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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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OUR SERVICES

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NETWORKS

We manage a network of student brand ambassadors, influencers and clubs and societies to deliver experience, content and sponsorship campaigns for our clients.

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EXPERIENCES

We can deliver great activations for your brand both on and off campus. This includes sampling, brand awareness and data capture. We can also pair up your brand with key events in the student calendar such as Student Games or music festivals.

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PUBLICATIONS

Level up your student life with STU Life! The go-to guide for all the must-see, must-do and must-know information for students living in Sydney, Melbourne, and Brisbane. 

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INSIGHTS

YMA Insights is a thoughtfully curated, single-stream conference designed to help marketers and brands keep up with the fast-paced nature of the youth of today. 

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Get Started

Why are we giant?

We help brands connect with Gen Z at scale.

We do this predominantly through Universities (our heartland). We leverage micro communities such as clubs, societies or sports teams (or influencers) to really connect with them. 
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We have a presence at almost every university so the reach is epic.

If you want to reach 18-26 years old, we got this. 

19

years of experience

3+

services offered

1000+

creators

Unique Solutions

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Unique Solutions for YouR BRAND

We have established long-term partnerships across the country with every university union, club & soc, student collective and media outlet.

This enables us to offer brands the best and most cost-effective advertising strategies to reach the right audience with the right message.

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brands who trust us

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case studIES / campaigns

Campaigns

Event Operations & Logistics, Promo Staff, Product Sampling, Week Activations and Event Sponsorship.

DELIVEROO AUSTRALIA’S NEW RIDE SIGN-UP INITIATIVE: Digital

DELIVEROO AUSTRALIA’S NEW RIDE SIGN-UP INITIATIVE: physical

UNIDAYS: GRAB STUDENT LIFE
BY THE BALLS

TOP 100 collaboration with Student Edge’s Youth Insight

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Need a successful project?

LET'S CHAT!

contact us

We are youth marketing agency offering a full-service digital media solution to help brands reach Gen Z.

hello@youthmarketingaustralia.com +61 (0)2918 7879
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19

years of experience

3+

services offered

1000+

creators