Theme - Content: Gen Z-ero Party Data: How gamification can build your audience in a post-GDPR world. By Campaignware
Incorporating gamification in your content strategy is a proven way to keep Gen Z engaged with your brand. It has the power to help you hit your engagement, awareness and conversion objectives at the same time!
But Gamification doesn't need to be AR, VR, NFT's or expensive custom built campaigns. See examples of how brands have started simple with simple gamified content and grown their audience.
Key takeaways:
- A primer on a cookie-less future
- Trends + info on how gamification has subtly infiltrated every aspect of our lives
- Meta sees negative growth for the first time in history, Apple's cookie-pocalyse is here. What comes next?... Zero party data
- How do you capture ZPD effectively when your audience can see right through your tactics?
- Examples and case studies across multiple industries including FMCG, Professional Sport, Universities and more
Speakers: Adam Mussa, Founder + Adam Jackson, GM Commercial, Campaignware